If we look at the bacteria we see memory directs its ordered movements from its previous random state. What directed its order? an attractant. This is an attractant because it means it can survive. So it goes from random to ordered movements because of an attractant that means its own survival. It is not conscious, but it has a memory enough so to give it direction/order.
If we look at this and see if we can find something like this in non-living things, we will find energy acts very randomly and chaotically in the beginning states, but when energy finds an "attractant" a way to survive, this seems to pull it from random to non random and ordered direction. From simple to complex, from lower energy levels to higher energy levels, from random to non random.
Perhaps for Virtual Particle (energy) that attractant is Gravity (Space-Time).
Everything seems to conform to survive with a few exceptions of that which doesn't conform but does survive. For example, the heart when placed next to another heart will conform to the beat. Women's periods synchronize.
Even if you look at virtual particles, the majority that "pop from 'nothing' " are going to be whatever was there to begin with? If there is a quark, then most of the virtual particles popping into the empty space of the quark would be virtual quarks. Some might be virtual gluons or virtual photons, but the majority will conform and so the quark will stay a quark.
(We consciously decide to conform and synchronize mostly for survival, but it seems like non living aspects of nature does this as well).
And so how is everything conforming? It must be able to identify itself and to do that it must has some form of communication or memory/rulebook?